Founded in 1981 by Barb Jarmoska, Freshlife Inc. is currently owned by Erin Roush who purchased the corporation on October 1, 2013. The current store in the Oaks Plaza is the fourth location of the business that began in a renovated gas station in downtown Williamsport. After two decades in the building at 2300 East Third Street,  Freshlife moved to its current location. Freshlife the natural products supermarket transitioned to Freshlife the health and wellness boutique. We reopened on April 7, 2017 at 2350 East Third St Suite 4, with a focus on Vitamins & Supplements, Bulk Foods, Health & Beauty, Green & Clean Home, Specialty Grocery, an expanded Smoothie & Juice Bar, and Wellness Services including Nutritional Consultations and Far Infrared Sauna sessions.

Freshlife’s growth and success can be attributed to the company’s core value of exceptional customer service. We continually strive for excellence in meeting the wellness needs of those we serve, with wisdom, honesty, sincerity, compassion and integrity.

From the owner, October 1, 2018:

“As I reflect on my 5-year anniversary as Freshlife’s second-generation owner, I do so with tremendous gratitude. Celebrating this milestone, it goes without saying that I would not have come this far without the contributions of my amazing team. It is their passion, skills, and dedication that makes it possible for us to continue pursuing our vision to be the region’s number one resource for healthy living. It is our collective pleasure and privilege to serve you all, our loyal customers and friends, in your pursuit of health and wellness. Looking forward to the next five years <3 …Be well, Erin Roush”